I worked with the team contractually for 8 months at near-full-time capacity. They even offered full-time at one point; I wasn't looking, but the offer was the signal that the work was landing.

What I owned as Creative Director at UGC Factory — leading creative strategy and execution for DTC, CPG, and wellness brands including Mighties, Barre Definition, and CBDfx. Inside the end-to-end UGC campaign systems, creator direction, and performance-driven briefs that made the work repeatable.

From a single July 2023 DM to a multi-year creative partnership across three products — primitives.xyz, zumigames, and zumichat. Inside the boots-on-the-ground organic strategy that took primitives' Instagram from 4k to 10k in under 6 months, the TikTok-led pivot to AI-pet marketing, and the creator program + iOS launch that followed.

Gap became the first major fashion brand to enable checkout directly inside Google Gemini. The brands that move now get to write the rules of AI-native commerce.

AI shopping agents now influence billions in consumer purchases — and they don't browse the way humans do. Brands that haven't structured their product data for machine discovery are already losing consideration they don't even know about.

The era of automatic brand loyalty is over. What's left is earned loyalty — and the brands that know exactly why a customer chose them have a fighting chance. The ones that don't are just expensive shelf filler.

How We Achieved Success Together CBJ was approached by a client with an Instagram account boasting 4,000 followers. Their goal was clear: reach at least 10,000 followers. Instagram was intended to be the primary platform for consumer awareness, redirecting users to their site for sign-ups. The client's needs revolved around comprehensive social media management. They required a strong community presence and better communication with their audience. The Solution to the Challen

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