@primitives.xyz - diving head first into web3

THE ASK:@primitives.xyz

-CBJ was approached by client with an ig account at 4k followers and had a goal of reaching at least 10k. Instagram was the primary vehicle of consumer awareness to direct to the platform for sign up. Needs were primarily social media management as well as development of a strong community presence and understanding of how to communicate effectively to that audience. 

The Solution:

THE SOLUTION:

-CBJ provided creative strategy , social media management , and community management - tasks including 

• copy and content creation

• scheduling, posting, and comment / DM management

• monthly newsletter 

• targeted DM outreach 

• insights , analytics, monitoring, reporting, adjusting content + messaging 

The Result

THE RESULTS:

-Initial target of 10k following on instagram for client account was met (and exceeded) within 4 months of working with CBJ. Dedicated content pillars and community messaging narratives were crafted - with routine organic content largely contributing to consistent and maintained growth state - with several rounds of targeted audience ads to reach goal following range.  

Success on social media for @primitives.xyz has coincided with platform achievements - the client published case study referencing an 8x increase in user session time and a 275% increase in monthly platform trading volume up to 30k. 

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primitives is a platform designed to make creating + collecting NFTs a much simpler, easier, and social process.

erasing much of the initial entry block that other platforms such as opensea had (heavy with blockchain jargon and crypto lingo, difficult to navigate) primitives positioned itself as the cool kid in the legacy gatekeeper scene of NFT platforms

primitives,xyz empowers artists in multiple ways -

its free! you don't have to pay to mint your art - so why not just start whipping up some digital editions and see what happens?

benefits all users : artists , collectors, and communities

the unique artist and collector relationship allowing for " sustainable collector communities and [artists to] establish direct relationships with their audience"

honestly one of my favorite things about working on primitives has been using the platform and discovering new artists myself and just being able to message them directly - learn about their processes and work - and collect their art!

this project was my first work for client tapestry - a big player in the web3 developer space. primitives was a great example of their protocol - as it showed how easy it was to build on tapestry and populate engaging social elements such as messaging and feeds.

primitives case study on substack

since primitives - CBJ has started working more collaboratively on other projects for tapestry such as SSE and tapAI / zumigames. If you are building in web3 and need help marketing - reach out!