The Transformative Journey of @

How We Achieved Success Together

CBJ was approached by a client with an Instagram account boasting 4,000 followers. Their goal was clear: reach at least 10,000 followers. Instagram was intended to be the primary platform for consumer awareness, redirecting users to their site for sign-ups. The client's needs revolved around comprehensive social media management. They required a strong community presence and better communication with their audience.

The Solution to the Challenge

To meet these needs, CBJ implemented a multifaceted strategy. We provided creative strategy, social media management, and community management. Our strategy included the following tasks:

• Copy and Content Creation: We focused on generating engaging and relevant content to attract and retain followers.

• Scheduling and Posting: Our team coordinated the timing of posts to optimize audience engagement.

• Comment and DM Management: We ensured prompt responses to comments and direct messages, fostering interaction with the community.

• Monthly Newsletters: Regular newsletters kept the audience informed and engaged with updates.

• Targeted DM Outreach: We reached out to potential followers directly, enhancing community building.

• Insights and Analytics: Continuous monitoring allowed us to assess performance and make necessary adjustments to content and messaging.

  
  

The Result of Our Efforts

Within just four months of collaborating with CBJ, the client exceeded their initial target of 10,000 Instagram followers. With the creation of dedicated content pillars and tailored community messaging, we maintained consistent growth. Several rounds of targeted audience ads complemented our organic efforts.

The success on social media translated into remarkable achievements for @primitives.xyz. The client published a case study highlighting an 8x increase in user session time. Furthermore, there was a staggering 275% increase in monthly platform trading volume, reaching up to $30,000.

Understanding Primitives: A Unique NFT Platform

Primitives is a platform designed to simplify creating and collecting NFTs. It removes many complexities present on competing platforms, such as OpenSea, which can be heavy with blockchain jargon and difficult to navigate. By positioning itself as the friendly alternative in the NFT landscape, Primitives appeals to a broader audience.

Empowering Artists and Collectors

Primitives empowers artists with an array of benefits.

It's Free! Artists do not need to pay to mint their work. This feature makes it easy for them to create digital editions and explore their potential in the digital art space.

Benefits for All Users: The platform fosters a unique relationship between artists and collectors. It allows for sustainable collector communities and enables artists to establish direct relationships with their audience.

As someone who has worked on Primitives, I must say one of my favorite aspects has been using the platform to discover new artists. I can message them directly to learn about their processes and collect their art. It’s an enriching experience!

A Significant Collaboration

This project marked my first assignment for client Tapestry, a prominent player in the Web3 developer space. Primitives exemplified their protocol, showcasing how easy it is to build on Tapestry and create engaging social elements like messaging and feeds.

primitives case study on substack

Since our work with Primitives, CBJ has expanded collaborations on other projects for Tapestry, including SSE and TapAI/ZumiGames. If you’re developing in the Web3 space and need assistance with marketing, don’t hesitate to reach out!

Conclusion: The Future of Primitives

As Primitives continues to grow, so does its potential to reshape the NFT landscape. With a user-friendly platform, it breaks down barriers that previously deterred artists and collectors. The strong community engagement we cultivated will further support its growth.

By leveraging social media effectively, Primitives and CBJ have set a benchmark in the industry. The achievements already reached are just the beginning for this innovative platform, and the future looks bright!