Creative Strategy / Creative Direction

I help CPG, lifestyle, and digital-first brands craft high-performing creative strategies that turn ideas into measurable results. As a creative strategist and director, I bridge the gap between storytelling and performance marketing—developing campaigns that don’t just look good, but also drive growth across paid ads, social media, and influencer activations.

With a proven track record leading UGC campaigns, social-first ads, and brand storytelling initiatives, my work consistently delivers above-industry engagement, improved conversion rates, and long-term audience loyalty. From concept to execution, I specialize in:

Creative Direction: Translating brand values into visuals, messaging, and campaigns that resonate with modern consumers.

UGC & Social Campaigns: Designing strategies that feel native to TikTok, Instagram, and YouTube while staying true to brand identity.

Performance-Driven Creative: Using data insights (CTR, CPM, EMV) to refine content for maximum ROI.

Brand Storytelling: Building emotional connections that drive awareness, trust, and community growth.

Every project in this section reflects my ability to combine creativity with strategy—crafting campaigns that spark attention, engage communities, and scale results.