organic UGC for your brand socials that connect to your consumers on an authentic level
+70%
of gen -z consumers
rely on UGC for
purchasing decisions
Ads that are more efficient, convert better, and go directly to your target demographic.
UGC content showing off your brand/product in store or content from the perspective of an event participant. Build consumer trust through POV videos and relatable walkthroughs
AI avatars will only get you so far, use UGC to provide a real face to your brand! If you want to show consumers who to use your product--show them :)
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Mighties
Project: Creative Strategy & Direction for Mighties.com
As Lead Creative Director, I developed and executed a full-scale UGC campaign for Mighties.com, a CPG brand focused on kids’ nutrition. This project included managing 24 unique ads produced across 4 diverse creators, ensuring a variety of authentic voices and content styles while maintaining brand consistency.
I led the creative strategy, briefing, and direction, aligning ad concepts with performance goals and consumer insights. The campaign delivered a balanced mix of awareness and conversion-focused creatives, optimized for TikTok, Instagram, and Meta Ads.
My role: Campaign strategy, creative briefs, direction across creators, and performance analysis.
Outcome: A scalable creative engine of UGC-style ads designed to resonate with parents and drive brand trust in the CPG/lifestyle space.
