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Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Static Image Ads
@creativesbyjulianna latest project highlights the creative performance strategy behind static image ads, seamlessly integrating detailed briefing with precise execution to maximize impact and engagement. This approach exemplifies our commitment as a strategic digital marketing agency to unlock your brand’s creative potential through data-driven, visually compelling campaigns.
Creative Strategy x Valid.co
Freelance Creative Strategist / Operative for Valid.co - an AI-enabled marketing agency
Mighties
Project: Creative Strategy & Direction for Mighties.com
As Lead Creative Director, I developed and executed a full-scale UGC campaign for Mighties.com, a CPG brand focused on kids’ nutrition. This project included managing 24 unique ads produced across 4 diverse creators, ensuring a variety of authentic voices and content styles while maintaining brand consistency.
I led the creative strategy, briefing, and direction, aligning ad concepts with performance goals and consumer insights. The campaign delivered a balanced mix of awareness and conversion-focused creatives, optimized for TikTok, Instagram, and Meta Ads.
My role: Campaign strategy, creative briefs, direction across creators, and performance analysis.
Outcome: A scalable creative engine of UGC-style ads designed to resonate with parents and drive brand trust in the CPG/lifestyle space.
As Lead Creative Director, I developed and executed a full-scale UGC campaign for Mighties.com, a CPG brand focused on kids’ nutrition. This project included managing 24 unique ads produced across 4 diverse creators, ensuring a variety of authentic voices and content styles while maintaining brand consistency.
I led the creative strategy, briefing, and direction, aligning ad concepts with performance goals and consumer insights. The campaign delivered a balanced mix of awareness and conversion-focused creatives, optimized for TikTok, Instagram, and Meta Ads.
My role: Campaign strategy, creative briefs, direction across creators, and performance analysis.
Outcome: A scalable creative engine of UGC-style ads designed to resonate with parents and drive brand trust in the CPG/lifestyle space.
Previous Events Coverage
this project highlights previous events I have facilitated either via my art @tuftsncrafts or through digital event coverage, marketing/content production + strategy via @creativesbyjulianna.
I have experienced curating events content and marketing for social clubs and popups, and can also provide brand/participant activations such as guided moodboarding/collaging/visionboarding/creative journaling + more!
I have experienced curating events content and marketing for social clubs and popups, and can also provide brand/participant activations such as guided moodboarding/collaging/visionboarding/creative journaling + more!
📧 Email & Newsletter Strategy
From monthly roundups to targeted campaigns, I create copy that converts casual subscribers into loyal community members.
Specializing in:
Editorial newsletters that build authentic connections
Strategic email sequences that tell your brand story
Community-focused content that drives engagement
Data-driven subject lines and CTAs
Voice-of-brand consistency across campaigns
Specializing in:
Editorial newsletters that build authentic connections
Strategic email sequences that tell your brand story
Community-focused content that drives engagement
Data-driven subject lines and CTAs
Voice-of-brand consistency across campaigns
Product Photography
product photography | branding | branded imagery | seasonal sales images etc.
tapAI
r and d , creator sourcing , campaign development , social content for tapai
CBDFx
CBDfx, a leading wellness and CBD brand, needed a fresh way to cut through a crowded market while building consumer trust. The challenge wasn’t just about standing out with authentic UGC—it also required strict adherence to compliance regulations in the CBD space. Every creative concept, script, and deliverable had to balance storytelling impact with legal and advertising guidelines.
AI generated content creation + creative strategy / direction
GirlsWhoMeet
Strategic Community Growth + Brand Operations Lead for Girls Who Meet / Girls Who Crave [ freelance / contract]
Led strategic partnerships and community initiatives for one of NYC's fastest-growing women's social events communities.
Assisted in orchestrating brand partnerships and experiential marketing campaigns, managing relationships with premium hospitality venues, lifestyle brands, and F&B partners.
Developed and executed brand gifting relationships and opportunities- enhancing community engagement through curated brand collaborations.
Streamlined operational systems for partnership outreach via database curation and strategic lead generation.
Led strategic partnerships and community initiatives for one of NYC's fastest-growing women's social events communities.
Assisted in orchestrating brand partnerships and experiential marketing campaigns, managing relationships with premium hospitality venues, lifestyle brands, and F&B partners.
Developed and executed brand gifting relationships and opportunities- enhancing community engagement through curated brand collaborations.
Streamlined operational systems for partnership outreach via database curation and strategic lead generation.
personal branding: events marketing : promotional newspaper
designed a newspaper, had it printed, then directed - filmed, and photographed a media campaign and created social media videos that promoted upcoming events for the networking popup group based in nyc that month
Blue Bird Detergent
A recent project, Blue Bird Detergent. It included implementing a pre-launch social media marketing strategy to build anticipation and excitement for the rebrand and lift of Blue Bird Detergent Sheets.
Migraine + Headache
i have had chronic migraine disease/ new daily persistent headache for 10+ years now, and I enjoy trying out new products and services and sharing them with the migraine community! If you have a product or service that involves pain management or benefits some of the symptoms of living alongside migraine+ please get in touch and I would love to help market it if it's a good fit!
general UGC portfolio
Take a look at my general UGC portfolio that showcases my content creation abilities for the use of a business. This portfolio is designed to display my range of work that has been created for various branded projects.
@connectcollective_ women's networking group marketing
@creativesbyjulianna delivered comprehensive creative management and marketing content services for @connectcollective_, a thriving micro social women's networking group / community . This collaboration spanned several months, focusing on enhancing brand visibility and fostering community engagement.
PROJECT HIGHLIGHTS
**Creative Management**
Strategic oversight of the brand's visual identity and content strategy, ensuring consistency across all platforms.
**Marketing Content Services**
Development of tailored content to drive engagement and attract new community members.
**Monthly Mailer Branded Photoshoot**
A cornerstone project designed to:
- Create a library of branded imagery for marketing materials
- Enhance visual storytelling for community building
- Boost marketing awareness for upcoming events
ACHIEVEMENTS:
Under @creativesbyjulianna's guidance, @connectcollective_ experienced:
- Increased engagement rates across social platforms
- Growth in community membership
- Enhanced brand recognition through consistent, high-quality visual content
The branded photoshoot initiative proved particularly successful, providing a wealth of authentic, on-brand imagery that resonated with the target audience and effectively promoted events.
This collaboration showcases @creativesbyjulianna's expertise in nurturing niche communities through strategic creative services and targeted content marketing, ultimately driving growth and fostering a stronger, more connected community for @connectcollective_.
PROJECT HIGHLIGHTS
**Creative Management**
Strategic oversight of the brand's visual identity and content strategy, ensuring consistency across all platforms.
**Marketing Content Services**
Development of tailored content to drive engagement and attract new community members.
**Monthly Mailer Branded Photoshoot**
A cornerstone project designed to:
- Create a library of branded imagery for marketing materials
- Enhance visual storytelling for community building
- Boost marketing awareness for upcoming events
ACHIEVEMENTS:
Under @creativesbyjulianna's guidance, @connectcollective_ experienced:
- Increased engagement rates across social platforms
- Growth in community membership
- Enhanced brand recognition through consistent, high-quality visual content
The branded photoshoot initiative proved particularly successful, providing a wealth of authentic, on-brand imagery that resonated with the target audience and effectively promoted events.
This collaboration showcases @creativesbyjulianna's expertise in nurturing niche communities through strategic creative services and targeted content marketing, ultimately driving growth and fostering a stronger, more connected community for @connectcollective_.
@primitives.xyz
Web3 Creative Strategy, Social Media Management, Community, & Growth:
👩🏼💻- Built community-first social presence for an innovative free NFT minting platform
The Challenge:
Launch a new web3 platform into a crowded NFT space, focusing on accessibility and creator empowerment while building authentic community engagement.
My Approach:
*Developed platform narrative focusing on democratizing digital art through free minting
*Created educational content bridging web2 and web3 audiences
*Owned social-first growth strategy across Instagram and Twitter
*Produced face-of-brand content as team member/creator advocate
*Facilitated artist partnerships and community spotlights
*Head up attracting art talent and stoke known creatives in the space as head of community
👩🏼💻- Built community-first social presence for an innovative free NFT minting platform
The Challenge:
Launch a new web3 platform into a crowded NFT space, focusing on accessibility and creator empowerment while building authentic community engagement.
My Approach:
*Developed platform narrative focusing on democratizing digital art through free minting
*Created educational content bridging web2 and web3 audiences
*Owned social-first growth strategy across Instagram and Twitter
*Produced face-of-brand content as team member/creator advocate
*Facilitated artist partnerships and community spotlights
*Head up attracting art talent and stoke known creatives in the space as head of community
@tomsremedies
Thomas Natural Remedies is a recent client project that highlights my work in the wellness/supplement sphere. The project includes monthly content planning, social media management, content creation, and graphics design services to help the client establish their brand image and share their message and products with the world.
@fleursupplements - women's wellness brand launch
@fleursupplements is an innovative women's health and wellness brand specializing in premium supplements and health products tailored for the modern woman. This recent client project focused on establishing a strong digital presence and community engagement strategy prior to the official product launch.
PRE-LAUNCH STRATEGY
The comprehensive pre-launch campaign centered on three key pillars:
**Social Media Management**
A strategic social media approach was implemented across platforms to build brand awareness and cultivate an engaged audience. This included:
- Crafting a cohesive visual aesthetic
- Developing a content calendar with diverse post types
- Engaging with potential customers and industry influencers
- Utilizing platform-specific features to maximize reach and engagement
**Community Building**
Building a loyal community before launch was crucial for generating buzz and creating brand advocates. Tactics included:
- Hosting community events and exclusive launch event for wellness influencers and content creators
- Creating exclusive content for early followers
- Encouraging user-generated content and testimonials
- Fostering discussions around women's health and wellness topics
**Creative Strategy**
A compelling creative strategy was developed to showcase the brand's unique value proposition:
- Designing eye-catching visuals and graphics
- Producing educational content about supplement benefits
- Crafting brand storytelling elements to connect with the target audience
- Developing a consistent brand voice across all communications
LAUNCH PREPARATION:
The pre-launch efforts culminated in a robust starter feed and an engaged base community, primed for the introduction of @fleursupplements' first product line. This foundation set the stage for a successful launch, with an audience already invested in the brand's mission and eager to try the products.
By focusing on these key areas, @fleursupplements was able to establish a strong market position and generate significant interest before their products even hit the shelves, demonstrating the power of a well-executed pre-launch strategy in the competitive women's health and CPG industries.
PRE-LAUNCH STRATEGY
The comprehensive pre-launch campaign centered on three key pillars:
**Social Media Management**
A strategic social media approach was implemented across platforms to build brand awareness and cultivate an engaged audience. This included:
- Crafting a cohesive visual aesthetic
- Developing a content calendar with diverse post types
- Engaging with potential customers and industry influencers
- Utilizing platform-specific features to maximize reach and engagement
**Community Building**
Building a loyal community before launch was crucial for generating buzz and creating brand advocates. Tactics included:
- Hosting community events and exclusive launch event for wellness influencers and content creators
- Creating exclusive content for early followers
- Encouraging user-generated content and testimonials
- Fostering discussions around women's health and wellness topics
**Creative Strategy**
A compelling creative strategy was developed to showcase the brand's unique value proposition:
- Designing eye-catching visuals and graphics
- Producing educational content about supplement benefits
- Crafting brand storytelling elements to connect with the target audience
- Developing a consistent brand voice across all communications
LAUNCH PREPARATION:
The pre-launch efforts culminated in a robust starter feed and an engaged base community, primed for the introduction of @fleursupplements' first product line. This foundation set the stage for a successful launch, with an audience already invested in the brand's mission and eager to try the products.
By focusing on these key areas, @fleursupplements was able to establish a strong market position and generate significant interest before their products even hit the shelves, demonstrating the power of a well-executed pre-launch strategy in the competitive women's health and CPG industries.
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