A look back at everything Creatives by Julianna built, learned, and leveled up in 2025 — the pivot to performance creative strategy, new clients, AI workflow obsessions, and the intentions carrying into 2026.

Let’s be real—advertising is evolving faster than ever. If you’re looking to scale your brand and really stand out, you’ve probably noticed that static images and traditional video ads just don’t cut it anymore. Enter AI video ad solutions—the game-changer that’s shaking up the digital marketing world. 🚀

Gap became the first major fashion brand to enable checkout directly inside Google Gemini. The brands that move now get to write the rules of AI-native commerce.

AI shopping agents now influence billions in consumer purchases — and they don't browse the way humans do. Brands that haven't structured their product data for machine discovery are already losing consideration they don't even know about.

The era of automatic brand loyalty is over. What's left is earned loyalty — and the brands that know exactly why a customer chose them have a fighting chance. The ones that don't are just expensive shelf filler.

I am personally more of a habits + rituals person than a goals + resolutions person - but i do think there is something to a whole bunch