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Gap Just Cracked the Code on Agentic Commerce - Here's How You Can Too
Gap became the first major fashion brand to enable checkout directly inside Google Gemini. The brands that move now get to write the rules of AI-native commerce.
Julianna Woodland
Apr 234 min read
Your Brand Doesn't Exist If an AI Agent Can't Find It
AI shopping agents now influence billions in consumer purchases — and they don't browse the way humans do. Brands that haven't structured their product data for machine discovery are already losing consideration they don't even know about.
Julianna Woodland
Apr 224 min read
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