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  • organic UGC for your brand socials that connect to your consumers on an authentic level 

    +70%

    of gen -z consumers

    rely on UGC for

    purchasing decisions

  • Ads that are more efficient, convert better, and go directly to your target demographic. 

  • UGC content showing off your brand/product in store or content from the perspective of an event participant. Build consumer trust through POV videos and relatable walkthroughs

  • AI avatars will only get you so far, use UGC to provide a real face to your brand! If you want to show consumers who to use your product--show them :) 

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@primitives.xyz

Services Provided

creative strategy, social media management, content creation, community events content

Team Members

@creativesbyjulianna

Location

New York City

Date

Ongoing

Global [platform based]

NYC

Client Channel

Client Twitter

Web3 Creative Strategy, Social Media Management, Community, & Growth:
👩🏼‍💻- Built community-first social presence for an innovative free NFT minting platform

The Challenge:
Launch a new web3 platform into a crowded NFT space, focusing on accessibility and creator empowerment while building authentic community engagement.

My Approach:
*Developed platform narrative focusing on democratizing digital art through free minting
*Created educational content bridging web2 and web3 audiences
*Owned social-first growth strategy across Instagram and Twitter
*Produced face-of-brand content as team member/creator advocate
*Facilitated artist partnerships and community spotlights
*Head up attracting art talent and stoke known creatives in the space as head of community

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