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@fleursupplements - women's wellness brand launch
Services Provided
creative strategy, social media management, content creation, community building + engagement, pre-launch strategy, community events planning + facilitation
Team Members
@creativesbyjulianna, @tuftsncrafts, @daviddiazmedia
Location
📍New York City
📍Los Angeles
Date
2022
Role
Strategic Planning -
Creative Direction -
Social Media Management -
Event Facilitation -
Partnerships -
Photography -
Videography -
Project type
Freelance
Link
@fleursupplements is an innovative women's health and wellness brand specializing in premium supplements and health products tailored for the modern woman. This recent client project focused on establishing a strong digital presence and community engagement strategy prior to the official product launch.
PRE-LAUNCH STRATEGY
The comprehensive pre-launch campaign centered on three key pillars:
**Social Media Management**
A strategic social media approach was implemented across platforms to build brand awareness and cultivate an engaged audience. This included:
- Crafting a cohesive visual aesthetic
- Developing a content calendar with diverse post types
- Engaging with potential customers and industry influencers
- Utilizing platform-specific features to maximize reach and engagement
**Community Building**
Building a loyal community before launch was crucial for generating buzz and creating brand advocates. Tactics included:
- Hosting community events and exclusive launch event for wellness influencers and content creators
- Creating exclusive content for early followers
- Encouraging user-generated content and testimonials
- Fostering discussions around women's health and wellness topics
**Creative Strategy**
A compelling creative strategy was developed to showcase the brand's unique value proposition:
- Designing eye-catching visuals and graphics
- Producing educational content about supplement benefits
- Crafting brand storytelling elements to connect with the target audience
- Developing a consistent brand voice across all communications
LAUNCH PREPARATION:
The pre-launch efforts culminated in a robust starter feed and an engaged base community, primed for the introduction of @fleursupplements' first product line. This foundation set the stage for a successful launch, with an audience already invested in the brand's mission and eager to try the products.
By focusing on these key areas, @fleursupplements was able to establish a strong market position and generate significant interest before their products even hit the shelves, demonstrating the power of a well-executed pre-launch strategy in the competitive women's health and CPG industries.
