organic UGC for your brand socials that connect to your consumers on an authentic level
+70%
of gen -z consumers
rely on UGC for
purchasing decisions
Ads that are more efficient, convert better, and go directly to your target demographic.
UGC content showing off your brand/product in store or content from the perspective of an event participant. Build consumer trust through POV videos and relatable walkthroughs
AI avatars will only get you so far, use UGC to provide a real face to your brand! If you want to show consumers who to use your product--show them :)
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📧 Email & Newsletter Strategy
Project type
Ongoing - freelance/contract
Date
current
Location
New York City
read the primitives journal here
Role
copywriting, email marketing, community management
From monthly roundups to targeted campaigns, I create copy that converts casual subscribers into loyal community members.
Specializing in:
Editorial newsletters that build authentic connections
Strategic email sequences that tell your brand story
Community-focused content that drives engagement
Data-driven subject lines and CTAs
Voice-of-brand consistency across campaigns






















